Collaboration
How to Create a Simple Client Approval Workflow
A simple client approval workflow is an agreed process for reviewing a deliverable and recording a clear decision. It names who approves, sets…
The Locomu library
Ideas for a better workflow.
Practical guides, thoughtful comparisons, and repeatable workflows for your everyday social media work.
Comparisons
Buffer vs Metricool: Publishing, Reporting, and Workflow Fit
Buffer is the stronger fit for creators who need a simple publishing queue across many networks and a free tier for a few…
Scheduling & Publishing
How Much Do Social Media Tools Cost? Plans, Seats, and Channels
Social media tools usually charge per connected channel, per user seat, or per workspace or plan tier. The advertised starting price is rarely…
Comparisons
Native Scheduling vs Third-Party Tools: Which Fits Your Workflow?
There is no universal winner. Start with native scheduling when one person manages one or two accounts and can review results in place;…
Content Planning
How to Build an Evergreen Content Library
An evergreen content library is a maintained system of useful pages organized around recurring audience needs, not a folder of old posts. Build…
Scheduling & Publishing
LinkedIn Publishing Tools: Profiles, Pages, and Workflow Options
LinkedIn publishing is not one tool or one account type. Personal profiles and Pages can publish posts and, subject to access and qualification,…
Workflows
How to Audit Your Social Media Tool Stack: A Practical Workflow
A social media tool stack audit maps every subscription to a recurring job, checks actual usage and return, and removes overlap before adding…
Analytics & Reporting
How to Build UTM Links for Social Media Campaigns
A UTM link is a URL with tracking parameters appended to it. To build one, choose consistent values for source, medium, campaign, and…
Scheduling & Publishing
Free Social Media Plans: Limits to Check Before You Commit
Free social media plans are limited less by price than by what the vendor counts: connected channels, queued posts, published posts, retained history,…
Platform Guides
Why a Supported Platform Does Not Mean Every Feature Is Supported
A supported platform is an environment a vendor actively tests and prioritizes, not a guarantee that every feature, integration, or format works there.…
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