Comparisons
Publer vs SocialBee for Repeatable Publishing Workflows
For repeatable publishing, Publer and SocialBee solve different bottlenecks. Publer is the stronger fit when the workflow depends on broad network coverage, bulk…
The Locomu library
social media scheduling
Practical guides, thoughtful comparisons, and repeatable workflows for your everyday social media work.
Scheduling & Publishing
Direct Publishing vs Reminder Publishing Explained
Direct publishing sends a scheduled post to a platform automatically through an official API. Reminder publishing sends a notification so a person posts…
Content Planning
How to Build a Social Media Content Calendar: A Practical Guide
A social media content calendar maps each planned post to a date, channel, format, copy, asset, call to action, owner, approval state, and…
Scheduling & Publishing
Social Media Scheduling: How It Works and How to Choose a Tool
Social media scheduling software stores a finished post and publishes it to connected accounts at a chosen time, usually through each network's API.…
Comparisons
All-in-One Social Media Suites vs a Smaller Tool Stack: A Practical Comparison
The right choice depends on where your workflow breaks, not on feature lists. All-in-one suites suit teams that need coordination across many accounts…
Comparisons
Buffer vs Publer for Solo Creators: A Practical Comparison
Buffer is the simpler fit for a solo creator managing a handful of accounts, while Publer is the broader and lower-cost entry option…
Platform Guides
LinkedIn Profiles vs Pages: What Changes for Scheduling Tools?
Scheduling tools treat a LinkedIn profile as a personal publishing account and a Page as an organization asset. The practical differences are permissions,…
Content Planning
How to Plan a Week of Social Media Content in One Session
To plan a week of social media content in one session, define a narrow scope, gather inputs, choose a small set of themes,…
Comparisons
Buffer vs Metricool: Publishing, Reporting, and Workflow Fit
Buffer is the stronger fit for creators who need a simple publishing queue across many networks and a free tier for a few…
Scheduling & Publishing
LinkedIn Publishing Tools: Profiles, Pages, and Workflow Options
LinkedIn publishing is not one tool or one account type. Personal profiles and Pages can publish posts and, subject to access and qualification,…
A little direction goes a long way
Find my toolsYour workflow. Your kind of tools.
Start with what you need to do. We’ll help you explore the options.